Seatability partners with Genasia Tecnika as exclusive distributor in the Philippines
SALT LAKE CITY (January 29, 2008) — Seatability, a Utah-based office chair manufacturer, announced its partnership with Genasia Tecnika (www.genasiatecnika.com) for exclusive distribution of Seatability products in the Manila and other Philippine markets. Seatability and Genasia Tecnika have been working together for nearly eight months, and Seatability’s bungee chairs are already selling in Manila.
“It is exciting to finally launch internationally,” said Derek Perkins, CEO of Seatability. “We have been preparing for this move for many years now and it’s great to have found such a fantastic partner in Genasia Tecnika.”
Genasia Tecnika’s founder and CEO, Renato Bocaya, was initially interested in Seatability because of the distinctive look of the product. “I was immediately intrigued by Seatability products because of their uniquely contemporary look, ergonomic comfort and high quality,” said Bocaya. “Upon doing some initial market research in the Philippines, I saw a strong demand for the product immediately. The transparency of Seatability chairs is great for the tropical weather climate in the Philippines.”
Bocaya has extensive furniture retail experience in New York as well as experience doing business internationally in the medical and signage industries.
For more information, visit www.seatability.com or www.genasiatecnika.com.
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